ByDo you know how to measure how engaged your audience is on social media? Knowing how to analyze engagement on Facebook will help you find out if your posts are having a good result and if your audience really likes your content. Buy facebook likes from SmmStore and increase your engagement ratio effectively.
What are Facebook metrics?
Facebook metrics are valuable tools for evaluating the performance of a page on the social network. Examples include follower numbers, reach, and engagement.
By knowing how to evaluate engagement, you will be able to gain valuable insights that will guide your strategy and positively impact results. Furthermore, the opposite is also true.
Wrong or mistaken analysis and choosing metrics that are not 100% relevant can create a false sense of success and take your page further away from your target audience.
How to analyze engagement on Facebook?
Nowadays, we know that the number of likes on a page is something that can be bought. With the exception of some brands and public figures, most pages need to make an investment to get a good number of likes. Therefore, the first thing we should consider is the number of people who have already liked our page.
In Facebook Business Suite, when you click on “Insights”, check whether your fans are in line with the persona that will consume your content. After all, there is no point in having a fan page that talks about “Tips for brides”, where most of the likes are from the male audience, for example. In this case, your engagement would be very low.
Another way to measure engagement on Facebook is through the “Overview” and “Results” modules, also in the “Insights” section. There, you can check the number of people who have seen your posts and also view a graph showing the fluctuations.
You can also analyze how the public interacted with each piece of content, which is very useful for determining which publication was most popular and influenced the desired engagement (comments, shares, and saves, for example).
Top Facebook metrics to analyze
As we know, Facebook itself has been drastically reducing the organic delivery rate of fan page posts. In other words, fewer and fewer people who liked the page actually ended up reading what was published.
We can find a fan page that has, for example, 1 million likes and see that a post has only 100 likes or reactions. But, before saying whether the engagement was good or not, we need to analyze the time the post was made and how many minutes ago that content was available on the page.
Monitoring and Analysis
Based on the factors we mentioned above, you can start to analyze which types of content generate the most engagement with your audience. Therefore, it is important to make varied publications on your page, sometimes sharing posts that contain images, sometimes videos, and sometimes just text.
Also, measure the results obtained when a link is shared. From there, you will be able to better understand what your audience expects to see on your fan page.
Finally, if you have a website, be sure to monitor the number of visits you receive from Facebook. After all, directing the audience from your page to your website can be a great business. To do this analysis, simply access your Google Analytics account and go to the “Source/Medium” item in the “Acquisition” menu and filter by the term “Facebook”.
But be careful! When analyzing Facebook engagement, don’t focus on vanity metrics, such as the number of facebook followers on a page or likes on a photo. They can help you understand how well your audience is accepting your posts, but it’s important not to get too attached to these data.
Instead, choose to analyze numbers and data that help you outline new strategies and facilitate decision-making. In a post with a link to an e-commerce site, for example, you can measure the conversion rate.
How to increase engagement on Facebook?
In addition to knowing your target audience and creating posts according to your followers’ tastes, other tips will help you increase engagement on Facebook.
Working with elaborate images and intriguing titles is one of the main secrets to engaging your audience. After all, the photo and the text that accompanies it are largely responsible for capturing the user’s attention.
Additionally, using emojis also helps increase engagement with your fan base. It’s a simple feature, but according to Buddy Media, posts with this feature get 52% more engagement.
Asking questions in your posts and encouraging readers to interact by inviting them to take action are other ways to generate more engagement on Facebook. One example is the famous quizzes that users answer with a reaction to the post.
How can well-crafted CTAs improve engagement on Facebook?
The CTA (Call to Action) or popularly known as Call To Action is used to draw the attention of a page visitor to perform a certain action. On Facebook, this is no different, as the platform provides this small button to help you achieve your main goals.
You can invite your audience to take some decisive action that directs them to another page within or outside of Facebook itself.
You can create CTAs that go directly to your fan page’s home page, in specific ads, or even in your page’s posts. Check out the main ways to create a CTA on Facebook to achieve your engagement goals:
In his publications
Yes, it is possible to create a CTA in a Facebook post. With the Power Edition tool, you can manage the page and create a new post. Then, choose the desired action for the button and create your post the way you want: with text, photo, URL, etc.
In ads
In your Ads Manager, you will see the option “Create an ad”, where you must choose website clicks as your objective. After entering the destination URL (the page where people will land when they click on the campaign), and defining the audience profile, budget, and appearance and content of the ad, you have the option to add a call to action button. Just choose the action and that’s it.
For those who have an e-commerce, the best option is to advertise specific products, adding the “Buy Now” button to direct people to the purchase page for that particular item.
On a Fanpage
On your fan page, just click on the button in the top right corner that says “create call to action”. By clicking on this button, you can choose the action you want people to take. So, if you choose “Sign up”, people will sign up to receive your emails with news about your service and product.
If the goal is to take them directly to the purchase page of your online store, you can choose “Buy now”.
Once done, add the address that the user should be directed to when clicking on your CTA button. If there is a different address for mobiles, you should add that as well.
Creative Studio to boost engagement on Facebook!
When we talk about content for social media, we immediately imagine what can be done to attract the public’s attention, right? For this, Facebook has a platform called Creative Studio.
It is free and designed to make life easier for those who need to manage Facebook pages and Instagram profiles.
Among the main features, you will have access to:
Content publishing: you can publish and schedule multiple pieces of content simultaneously, use retroactive dates, or save them as a draft. Before Studio, you could already schedule posts for Facebook. Read More: You have also chance to advertise your content on other social media platform and engage with your Twitter(X) followers after publish quality content.
Tips: On the Facebook Creator Studio home page, you will find a series of alerts and tips about your pages and accounts. You will have an overview of the top posts from the selected accounts;
Content library: all your content posted on Facebook pages and Instagram accounts (even Stories) is available for consultation and editing in this section.
Sound collection: in the Studio you will also find a library of free audio, effects and music to use in your videos.
Pages: In the Pages section of Facebook Creator Studio, administrators can see an overview of the fan page’s performance and assign and remove administrative roles.
Insights and performance: Facebook Creator Studio gathers a series of data and insights to help you monitor the development and performance of your content. You can use this tool to better understand metrics about your earnings and information about your audience.
Inbox: Your pages’ inbox is also in the Facebook Creator Studio. Use it to respond to messages and comments left by your fans and customers, whether on your Facebook page or Instagram account.
Monetization: for those who work with in-stream ads, the Facebook Creative Studio also has an exclusive tab to track your earnings on the platform.
